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Editorial Calendar Builder

Example prompt: "Read our Q3 content strategy document in Google Docs, plus the 'Team' tab in our editorial Google Sheet that shows each writer's beat and capacity. Produce a weekly editorial calendar for the next 13 weeks: two feature pieces and three short posts per week. Match each piece to a writer based on beat, keep loads balanced, and set draft and publish dates with a one-week gap. Write the calendar to a new tab called 'Q3 Calendar' and post a summary to the #editorial Slack channel."

The Problem

Turning a content strategy document into a working editorial calendar is the step where most plans break down. You have topics, themes, and rough volume targets in a strategy doc, and a team of writers with different beats and availability in a spreadsheet. Reconciling those by hand — assigning pieces to writers, setting draft and publish dates, balancing workloads, and writing it all up as a shareable calendar — takes most of a day and gets redone whenever priorities shift. The result is often a calendar that lives in someone's head rather than in the team's shared tools.

How GloriaMundo Solves It

We build a workflow that reads the strategy document and the team roster, then generates a full weekly calendar. An integration step pulls the strategy body from Google Docs and the team roster from Google Sheets. A code step parses the cadence targets (for example, two features and three short posts per week) and computes the working dates. An LLM step matches each topic to the writer whose beat fits best and balances the number of pieces per writer across the quarter. A second LLM step writes the calendar as a structured table with slug, writer, draft date, publish date, and a one-line brief. An integration step writes the table to a new tab in the editorial sheet, and a summary is posted to Slack. Glass Box preview lets you review all assignments and dates before anything is written.

Example Workflow Steps

  1. Trigger (manual): Run at the start of a planning cycle.
  2. Step 1 (integration): Read the quarterly content strategy from the specified Google Doc.
  3. Step 2 (integration): Read the team roster (name, beat, weekly capacity) from the Team tab of the editorial sheet.
  4. Step 3 (code): Build the list of working weeks and compute target piece counts per week.
  5. Step 4 (LLM): Match each topic from the strategy to the best-fit writer and balance loads across the quarter.
  6. Step 5 (LLM): Produce a structured calendar table with slug, writer, draft date, publish date, and one-line brief per piece.
  7. Step 6 (integration): Write the calendar to a new tab in the editorial Google Sheet.
  8. Step 7 (integration): Post a summary (piece counts, writer loads, any gaps) to the editorial Slack channel.

Integrations Used

  • Google Docs — source of the quarterly content strategy
  • Google Sheets — team roster in, structured calendar out
  • Slack — summary and any flagged gaps to the editorial channel

Who This Is For

Editorial leads, content managers, and founders running a small in-house content team of 3-8 writers who plan in quarters and want the calendar produced in one pass rather than negotiated piece by piece.

Time & Cost Saved

Building a quarterly editorial calendar by hand — matching topics to writers, setting dates, balancing loads, writing it up — typically takes 4-6 hours at the start of each quarter and another hour or two of fixes when priorities shift. This workflow reduces that to roughly 30 minutes of review per planning cycle, with re-runs for mid-quarter changes cheap enough to do casually.