Skip to content

Media Mention Monitor

Example prompt: "Every weekday at 8am, search the web for new mentions of our company name and our CEO in news articles and blogs from the last 24 hours. For each mention, extract the headline, outlet, date, and a short quote, and judge whether the tone is positive, neutral, or negative. Post a digest to our #press Slack channel grouped by tone, and save everything to the Media Coverage Google Sheet. If anything is flagged negative, also email me directly."

The Problem

PR and communications teams need to know quickly when their brand, product, or spokespeople are mentioned in the press. The usual options are expensive media monitoring services with long contracts, free Google Alerts that drip in sporadic emails, or a manual morning routine of Googling and scrolling. None of these produces a structured, reviewable daily record, and negative coverage in particular can sit unnoticed for half a day before anyone sees it.

How GloriaMundo Solves It

We build a scheduled workflow that runs every weekday morning and searches the web for mentions of your brand and key people from the last 24 hours. A web search step gathers candidate articles, a URL extract step pulls the headline, outlet, and surrounding context from each, and an LLM step judges the tone and writes a short summary. A code step deduplicates against what was already logged so you never see the same article twice. A formatted digest goes to your press Slack channel, grouped by sentiment, and a structured row for every mention is appended to a Google Sheet for long-term tracking. If any mention is classified as negative, a separate email goes to the comms lead so it is not missed. Glass Box preview shows the digest and every classification before anything sends.

Example Workflow Steps

  1. Trigger (scheduled): Runs every weekday at 8:00am.
  2. Step 1 (web search): Search for mentions of the company name and named spokespeople in news and blogs from the last 24 hours.
  3. Step 2 (URL extract): For each candidate result, extract the headline, publication, date, and a representative quote.
  4. Step 3 (code): Deduplicate against URLs already recorded in the Media Coverage sheet.
  5. Step 4 (LLM): Classify each remaining mention as positive, neutral, or negative and write a one-sentence summary.
  6. Step 5 (integration): Post a Slack digest grouped by tone, with clickable links to each article.
  7. Step 6 (integration): Append a row per mention to the Media Coverage Google Sheet.
  8. Step 7 (conditional): If any mention was classified negative, send an email alert to the comms lead.

Integrations Used

  • Slack — daily digest to the press channel
  • Google Sheets — long-term log of every mention with tone and summary
  • Gmail — direct alert when a negative mention is detected

Who This Is For

In-house communications leads, PR agency account managers, and founders who want a structured daily view of their press coverage without paying for enterprise media monitoring software.

Time & Cost Saved

Manually running searches, opening articles, and pasting the useful bits into a tracker typically takes 30-45 minutes every morning. This workflow reduces that to a 2-minute read of the digest. The credit cost is proportional to how many articles are extracted each day — usually a small fixed amount for most brands, more for ones that get heavy press coverage.