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Fundraising Event Follow-Up

Example prompt: "Pull our gala attendee list from the Google Sheet, check each person's donation history in Airtable, draft a personalised thank-you email for each attendee that mentions the event highlights and includes a soft donation ask for anyone who hasn't donated yet, and send them via Gmail. Post a summary to our #events Slack channel with how many emails went out."

The Problem

After a fundraising event — a gala, a charity auction, a community fundraiser — there is a narrow window to follow up while the experience is fresh. Attendees who enjoyed themselves are most likely to donate in the first 48 hours. But the team is exhausted from running the event, and manually drafting personalised follow-ups for 50 or 100 attendees is the last thing anyone wants to do. Generic blast emails feel impersonal and get ignored. The result is that follow-up either happens too late, feels too templated, or does not happen at all.

How GloriaMundo Solves It

We build a workflow that starts by pulling your attendee list from a Google Sheet. For each attendee, an integration step checks their record in Airtable to see whether they have donated before and how much. An LLM step drafts a personalised thank-you email that references event highlights — perhaps the keynote speech, the auction results, or a milestone announced at the event. For attendees who have not yet donated, the email includes a warm, low-pressure donation ask with a link to your giving page. For existing donors, it focuses on gratitude and impact. A conditional step routes each email to the appropriate template. Integration steps send the emails via Gmail and post a summary to your Slack channel with counts — how many emails sent, how many were first-time donor asks versus returning donor thank-yous. Glass Box preview shows you every personalised email before any are sent.

Example Workflow Steps

  1. Trigger (manual): Run after your fundraising event.
  2. Step 1 (integration): Read the attendee list from Google Sheets — names, emails, table assignments.
  3. Step 2 (integration): For each attendee, look up their donation history in Airtable.
  4. Step 3 (LLM): Draft a personalised thank-you email for each attendee, referencing event highlights and tailoring the ask based on donation history.
  5. Step 4 (conditional): Route emails — existing donors get a gratitude-focused message, non-donors get a soft donation ask.
  6. Step 5 (integration): Send personalised emails via Gmail.
  7. Step 6 (integration): Post a follow-up summary to the #events Slack channel.

Integrations Used

  • Google Sheets — event attendee list
  • Airtable — donor history and CRM records
  • Gmail — sends personalised follow-up emails
  • Slack — team summary of follow-up activity

Who This Is For

Event managers and development teams at nonprofits who run fundraising events — galas, auctions, community dinners, fun runs — and want to turn event attendance into donations while the goodwill is still warm, without spending two days on manual email follow-up.

Time & Cost Saved

Drafting personalised follow-up emails for 80 attendees, checking each person's donation history, and tailoring the ask accordingly takes a development officer roughly 6-8 hours. This workflow produces personalised, history-aware emails within minutes of being triggered. Nonprofits that follow up within 48 hours of an event typically see significantly higher post-event donation rates than those that wait a week or more.