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Influencer Outreach Pipeline

Example prompt: "Search Twitter and LinkedIn for people posting about sustainable fashion with at least moderate engagement. Score them by relevance to our brand, add the top 10 to a Google Sheet, and draft a personalised outreach email for each one."

How to automate influencer discovery and outreach with GloriaMundo

The Problem

Finding the right influencers for a campaign involves hours of manual searching across platforms, scrolling through profiles, eyeballing engagement rates, and trying to judge whether someone's audience actually overlaps with yours. Once you have a shortlist, writing personalised outreach messages — not the generic "loved your content!" template that everyone ignores — takes even longer. Most small marketing teams either outsource this to an agency or run a haphazard process that misses good candidates and wastes time on poor fits.

How GloriaMundo Solves It

We build a workflow that searches for creators matching your criteria. Twitter search and web search steps find people posting about your target topics with meaningful engagement. An LLM step evaluates each candidate — looking at content relevance, posting consistency, and audience alignment — and assigns a fit score with a brief rationale. The top-scoring candidates are added to a Google Sheet with their profile links, scores, and notes. A second LLM step drafts a personalised outreach email for each one, referencing specific content they have posted so the message feels genuine. Glass Box preview shows you the candidate list and draft emails before anything is saved or sent, so you can adjust the criteria or rewrite messages.

Example Workflow Steps

  1. Trigger (manual): You provide a topic, niche keywords, and any audience criteria.
  2. Step 1 (twitter_search): Search Twitter for creators posting about the target topic with meaningful engagement.
  3. Step 2 (web_search): Search LinkedIn and blogs for additional creators in the same niche.
  4. Step 3 (LLM): Evaluate each candidate on content relevance, posting frequency, and apparent audience fit. Assign a score from 1-10 with a brief rationale.
  5. Step 4 (code): Rank candidates by score and select the top 10.
  6. Step 5 (LLM): Draft a personalised outreach email for each selected creator, referencing their specific recent content.
  7. Step 6 (integration): Add the shortlisted creators, their scores, and draft emails to a Google Sheet.

Integrations Used

  • Google Sheets — stores the ranked creator list with scores, profile links, and draft outreach emails

Who This Is For

Marketing managers, brand partnership leads, and founders running influencer campaigns on a budget. Especially useful for niche brands where the right micro-influencers matter more than follower counts, and where a personalised approach outperforms mass outreach.

Time & Cost Saved

Manually researching influencers across two platforms, evaluating 30-50 profiles, and writing personalised emails typically takes 4-6 hours per campaign. This workflow reduces that to a review of the scored shortlist and draft emails — roughly 30 minutes. For teams running monthly campaigns, that is 4-5 hours saved each time. The workflow uses search, LLM, code, and integration steps, costing a few credits per run.