Skip to content

Listing Description Writer

Example prompt: "Read the property details from the 'New Listings' tab in my Google Sheet — address, bedrooms, bathrooms, key features, and asking price. For each row that doesn't have a description yet, write a property listing description of about 150 words in a professional but warm tone. Save each description back to the 'Description' column in the sheet, and also create a Google Doc for each one with the full formatted listing text I can paste into Rightmove."

The Problem

Writing property descriptions is one of those tasks that sits between urgent and important. Every new instruction needs portal-ready copy, but composing fresh, accurate descriptions for each listing takes time — especially when you are trying to avoid recycling the same phrases across every property. Agents often fall back on templated language that makes a charming Victorian terrace read identically to a modern new-build flat, and the listings suffer for it.

How GloriaMundo Solves It

We build a workflow that reads property details from your Google Sheet — bedrooms, features, location highlights, price — and drafts a tailored description for each listing. An LLM step writes copy grounded in the specific details rather than generic filler, adjusting tone and emphasis based on what makes each property distinctive. The prompt includes Equality Act 2010 compliance instructions so descriptions use inclusive, non-discriminatory language throughout. Integration steps save the description back to your sheet and create a formatted Google Doc you can copy straight into your portal or marketing materials. Glass Box preview lets you read every description before it is saved, so you can check compliance, tweak phrasing, or catch any details that need adjusting.

Example Workflow Steps

  1. Trigger (manual or scheduled): Run on demand or daily to pick up new listings.
  2. Step 1 (integration): Read property details from the 'New Listings' tab in Google Sheets — address, bedrooms, bathrooms, key features, asking price, and the description column.
  3. Step 2 (code): Filter to rows where the description column is empty.
  4. Step 3 (llm): For each property, draft a 120–150 word listing description using the details provided, written in a professional but approachable tone. The prompt requires inclusive, non-discriminatory language compliant with the Equality Act 2010 — no references to the type of people living in an area, and neutral descriptions of neighbourhoods and accessibility.
  5. Step 4 (integration): Write each description back to the corresponding row in Google Sheets.
  6. Step 5 (integration): Create a Google Doc for each listing with the formatted description, property details header, and asking price.

Integrations Used

  • Google Sheets — source of property details and destination for generated descriptions
  • Google Docs — stores formatted listing documents ready for portal upload

Who This Is For

Estate agents and listing coordinators who handle multiple new instructions each week and want consistent, well-written descriptions without spending 20 minutes per property on copywriting.

Time & Cost Saved

Writing a decent property description typically takes 15–20 minutes per listing. For an agency listing five properties a week, that is close to two hours of writing. This workflow produces drafts in seconds at a few credits per listing, and the agent only needs to review and approve rather than write from scratch.