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Competitor Content Tracker

Example prompt: "Every Monday morning, check what our three main competitors posted on LinkedIn and Twitter last week. Summarise their content themes, posting frequency, and any new campaigns, then send the digest to #marketing on Slack."

How to automate competitor social media tracking with GloriaMundo

The Problem

Keeping tabs on what competitors are posting across social platforms is valuable but tedious. Most teams either assign someone to manually scroll through competitor profiles once a week — which takes an hour or more and produces inconsistent notes — or they simply do not bother. Without a structured view of competitor activity, you miss shifts in messaging, new product launches, or campaign ideas you could learn from. Paid social listening tools exist, but they are expensive and often more than a small team needs.

How GloriaMundo Solves It

We build a scheduled workflow that runs weekly. Web search and URL extraction steps pull recent posts from your competitors' public LinkedIn and Twitter profiles. An LLM step analyses the collected posts and produces a structured digest: what topics each competitor focused on, how often they posted, which formats they used (text, video, carousel), and whether any new campaigns or messaging shifts are visible. The digest is posted to a Slack channel and logged to a Google Sheet so you can track trends over time. Glass Box preview shows you the raw posts and the generated analysis before the digest is sent, so you can verify the insights are accurate.

Example Workflow Steps

  1. Trigger (scheduled): Runs every Monday at 8:00 AM.
  2. Step 1 (web_search): Search for recent public posts from each competitor's Twitter and LinkedIn profiles.
  3. Step 2 (url_extract): Extract full post content from competitor profile URLs for the past week.
  4. Step 3 (LLM): Analyse the collected posts — identify content themes, posting frequency, formats used, and any notable campaigns or messaging changes.
  5. Step 4 (LLM): Generate a structured weekly digest with competitor-by-competitor breakdown and key takeaways.
  6. Step 5 (integration): Post the digest to #marketing on Slack.
  7. Step 6 (integration): Append the digest data to a Google Sheet for long-term trend tracking.

Integrations Used

  • Slack — receives the weekly competitor digest
  • Google Sheets — stores historical digest data for trend analysis

Who This Is For

Marketing managers and social media strategists at small-to-mid-sized companies who want structured competitive intelligence without paying for enterprise social listening tools. Particularly useful for teams in crowded markets where competitors are actively posting.

Time & Cost Saved

Manually reviewing three competitors' social profiles across two platforms takes roughly 60-90 minutes per week, and the output is usually informal notes that are hard to compare over time. This workflow produces a consistent, structured digest automatically. Over a month, a marketing team saves 4-6 hours of manual scrolling and gets a searchable archive of competitor activity. The workflow uses web search, URL extraction, LLM, and integration steps, costing a few credits per weekly run.