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Marketing Performance Weekly Digest

Example prompt: "Every Monday at 8am, read the 'Weekly Metrics' tab in our marketing Google Sheet — it has sessions, signups, paid conversions, and channel breakdown for the past two weeks. Write a short narrative for the team that calls out what moved up, what moved down, and what's worth investigating. Post it in #marketing on Slack and also save the same write-up to a new entry on our 'Weekly Reports' tab so we have a running record."

How to automate weekly marketing performance digests with GloriaMundo

The Problem

Most marketing teams have decent dashboards but still spend an hour or two every Monday morning translating the dashboard into a story. Someone has to scan the numbers, compare them to last week, work out which movements matter, and write a paragraph the rest of the team will actually read. Done well it is genuinely useful; done in a rush it becomes a list of percentages that nobody acts on. And if the person who normally writes it is on holiday, it does not happen at all.

How GloriaMundo Solves It

We build a workflow that reads the metrics tab you already maintain (either through a native analytics export, a Looker Studio refresh, or a manual paste) and turns the numbers into a narrative. The workflow reads the most recent two weeks, computes the week-over-week deltas in a code step so the maths is reproducible, then hands the numbers to an LLM step that writes the digest in your house tone. The output goes to Slack for visibility and is also appended to a 'Weekly Reports' tab in the same sheet so the team has a searchable archive. With Glass Box preview, you can review the draft narrative before it posts the first time, and adjust the tone or which metrics get the headline treatment.

Example Workflow Steps

  1. Trigger (scheduled): Monday at 8am local time.
  2. Step 1 (Integration): Read the 'Weekly Metrics' tab in Google Sheets for the last two weeks of data.
  3. Step 2 (Code): Compute week-over-week deltas for each metric and tag movements over a configurable threshold as "notable".
  4. Step 3 (LLM): Draft a 150-250 word narrative covering the headline number, the channels that moved most, and one suggested area to investigate.
  5. Step 4 (Integration): Append the narrative plus the underlying numbers to the 'Weekly Reports' tab as a new row.
  6. Step 5 (Integration): Post the narrative to the #marketing Slack channel with a link back to the sheet.

Integrations Used

  • Google Sheets — source of the metric data and the destination for the archived weekly write-up
  • Slack — where the narrative lands for the team to read on Monday morning

Who This Is For

Marketing managers and growth leads at small-to-mid-sized teams who want a consistent Monday-morning read-out without having to write it themselves every week, and who already keep their core metrics in a sheet or a tool that exports to one.

Time & Cost Saved

A thoughtful weekly write-up takes most marketing managers 60-90 minutes. This workflow reduces that to 5-10 minutes of review and tone adjustment, with the additional benefit that the digest still goes out when the regular author is away. Across a year that is roughly 50 hours saved on a recurring administrative task, with LLM and integration credits a small fraction of the included monthly allowance.