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Comment Reply Drafter

Example prompt: "Every morning, pull all unanswered comments and DMs from our Instagram and Facebook pages, draft a reply for each one, and add them to a Google Sheet for me to review before posting."

How to automate social media comment replies with GloriaMundo

The Problem

Responding to comments and direct messages across multiple social accounts is one of the most time-consuming parts of community management. A brand with even modest engagement might receive 30-50 comments and messages per day across Instagram, Facebook, and LinkedIn. Each one needs a reply that sounds human, stays on-brand, and actually addresses what the person said. Ignoring them tanks engagement metrics and frustrates customers. But the work is repetitive enough that it feels like it should not take two hours every morning.

How GloriaMundo Solves It

We build a workflow that runs on a morning schedule. Integration steps pull unanswered comments and direct messages from your connected social accounts. An LLM step reads each message, classifies it by intent (question, complaint, compliment, spam), and drafts an appropriate reply using your brand voice guidelines. Questions get helpful answers drawn from your FAQ or product docs. Complaints get empathetic acknowledgements with next steps. Compliments get warm thank-yous. Spam is flagged for deletion. All drafts are written to a Google Sheet with the original message, the draft reply, and the classification — so you can review, edit, and approve before anything is posted. Glass Box preview shows you the full batch of drafts before the sheet is updated.

Example Workflow Steps

  1. Trigger (scheduled): Runs every morning at 8am to catch overnight activity.
  2. Step 1 (integration): Fetch unanswered comments and DMs from Instagram and Facebook pages.
  3. Step 2 (LLM): Classify each message by intent — question, complaint, compliment, or spam.
  4. Step 3 (LLM): Draft a reply for each non-spam message, matching your brand voice and addressing the specific content.
  5. Step 4 (code): Format the results into rows: original message, classification, draft reply, and profile link.
  6. Step 5 (integration): Append the batch to a Google Sheet for review and approval.

Integrations Used

  • Instagram — source of comments and DMs on your business profile
  • Facebook — source of page comments and Messenger messages
  • Google Sheets — review queue where draft replies are staged for approval

Who This Is For

Social media managers and community managers handling 20+ daily comments and messages across multiple brand accounts, particularly those who want to maintain response rates without spending their entire morning in platform inboxes.

Time & Cost Saved

Manually reading, classifying, and replying to 30-50 comments and messages takes roughly 1-2 hours per day. This workflow reduces that to 15-20 minutes of reviewing and approving pre-written drafts. Over a month, that is roughly 20-40 hours of engagement work compressed into review sessions. The workflow uses integration, LLM, and code steps, costing a few credits per daily run.